Top Local Search Engine Optimisation Practices
Optimising your website for relevant local search terms is extremely important for any business that operates out of a physical, bricks and mortar location and is aiming to target local customers.
For example, if you are based in London and your primary product is computer repairs, then you need to make certain that your web pages are optimised for relevant keywords that also include your location, such as Computer Repairs London or Laptop Repairs London.
In addition to making certain that your website has been optimised for a selection of relevant local search terms, the following search engine optimisation solutions will help to improve your search engine ranking results.
Claim your free map listing on Google Places. Make certain that you include your main keywords and create a detailed description of your business. This is an exceptionally crucial part of the local search engine optimnisation process and will help to increase the local awareness of your online business.
Get your site listed in as many free online local business directories as possible. Make certain that you include a detailed description of your business, including your opening hours. It is also essential to include a hyper link back to your website, if the directory offers this.
Actively encourage as many customers as possible to leave a review of your service on your Google Places listing, as these will help to improve your rankings.
Use social media websites such as Facebook, Google Plus and Twitter to engage with your customers. This highly crucial local SEO technique will also help to increase the online awareness of your business and improve your search engine ranking results.
This is not a substantial list, however if you adopt these SEO recommendations you are well on your way to improving your rankings and increasing the level of traffic to your website.